natural beauty without compromise
THERE ARE MANY BRANDS OUT THERE TO CHOOSE FROM.
SO WHY CHOOSE US?
> Because all of our products are made in Italy following the strictest guidelines provided by EU regulations to give you and your clients the best haircare experience possible.
> Because every day we are committed to providing excellent products and services while consistently working towards an eco-friendly approach to haircare.
> Because we want a sustainable future, for everyone, and our planet.
HAIR
Feeding your hair is just as important as feeding your body. We know that you only want the best nutrition for your hair, too. That’s why we are committed to using high percentages of the best ingredients of natural origin which are often organic, and wherever possible our formulas are sulfate, paraben, and salt free.
milk proteins and fruit extracts
We belive that health is the cornerstone of beautiful hair, which is why all milk_shake products are crafted with your hair's health in mind.
PACKAGING
Reduce, reuse and recycle – everyone knows the catchphrase for a sustainable future when it comes to products. We know that packaging has an impact on our planet. That’s why we have chosen certain materials for our product packaging to significantly reduce the environmental impact of our brand:
MERCHANDISING
We want our salons to look beautiful and to help you to have the best salon experience, sustainably. We are increasingly opting for beautiful, durable, long-lasting wooden and metal furnishing items, and many of our printed materials are made with uncoated FSC paper from sustainable forests that are managed with the strictest sustainability guidelines.
CHARITY
We believe we all have a responsibility towards the planet, and to people. Over the years we have made contributions to charities to support our company ethic for social sustainability: