Formulated for professionals

Salon-First Brands with Innovation and Impact

Experience the Magic of Milk_shake

Premium Colour + Haircare Crafted for Demanding Professionals

Kin Cosmetics Australia

Redefining Haircare With Colour, Care, and Performance

Depot Male Tools

True Classics made for the Modern Man

Our Portfolio

Milk_Shake Professional

Kin Cosmetics

Depot Male Tools

Milk_shake Professional

Nourish, Protect, and Shine with Milkshake

Experience the perfect balance of nature and technology. Milkshake products are crafted to deliver visible results while maintaining hair integrity:

  • Natural Ingredients – With milk proteins, fruit extracts, and botanicals.
  • Deep Hydration – Moisturizes without adding weight.
  • Colour Protection – Preserves vibrancy and prevents fading.
  • Eco-Friendly Formulas – Free from sulfates and parabens.
  • Complete Colour Portfolio – Trusted by professionals for performance .
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Kin Cosmetics Australia

Professional Colour & Care Rooted in Innovation

Kin Cosmetics brings Spanish innovation to Australian salons with high-performance colour systems, gentle formulations, and natural active ingredients. Known for their vibrant tones and hair-respecting technology, Kin products are formulated for precision, lasting colour, and healthy hair.

Whether you're after permanent colour, treatment masks, or technical support, Kin helps stylists deliver stunning results with confidence.

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Depot Male Tools

Modern Grooming for the Contemporary Gentleman

Depot offers a complete range of men’s grooming tools, inspired by traditional barbershop rituals and modern performance. Depot focuses on high-quality ingredients, minimalist design, and solutions tailored to every step of the male grooming routine offering. Depot delivers:

  • Specialized Grooming for Men
  • Trusted by Professional Barbers
  • Complete Head-to-Toe Grooming Range
  • Premium, Functional Packaging Design
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Why Conceptual Brands?

  • Family Owned & Led

    Salons tend to have specific, often evolving needs. Being a family-run business we are known for being more nimble and responsive than large corporate companies.

    We can create custom solutions, flexible terms, or co-create marketing strategies in a way that large-scale, one-size-fits-all models can’t accommodate.

  • Brands we truly love

    Chosen by professionals worldwide, our brands deliver outstanding product performance for professionals and client satisfaction for our partners.

    Each brand in our portfolio must be one we'd proudly use and find aesthetically appealing. If it doesn't meet our high standards, we can't expect our customers to embrace it. This rigorous selection ensures top quality and reflects our commitment to excellence.

  • Individual & Business support

    Whatever your size, location or business spend, we have education on offer for you. All CB customers gain access to an extensive range of online and offline education, in-salon support and on trend guest artist events.

    Annual conference and business seminars aim to engage, educate and re-energize.

Family Owned & Led

Salons tend to have specific, often evolving needs. Being a family-run business we are known for being more nimble and responsive than large corporate companies.

We can create custom solutions, flexible terms, or co-create marketing strategies in a way that large-scale, one-size-fits-all models can’t accommodate.

Brands we truly love

Chosen by professionals worldwide, our brands deliver outstanding product performance for professionals and client satisfaction for our partners.

Each brand in our portfolio must be one we'd proudly use and find aesthetically appealing. If it doesn't meet our high standards, we can't expect our customers to embrace it. This rigorous selection ensures top quality and reflects our commitment to excellence.

Individual & Business support

Whatever your size, location or business spend, we have education on offer for you. All CB customers gain access to an extensive range of online and offline education, in-salon support and on trend guest artist events.

Annual conference and business seminars aim to engage, educate and re-energize.

Salon Success Strategies

Explore Our Education Programs

Start Learning Today

About Us

Family-Led, Support Driven

ounded by mother-and-daughter duo Penny and Hannah Bebb, Conceptual Brands is a proudly Australian, family-owned business with deep roots in the professional hair industry. They’ve built a dedicated team committed to supporting salons with high-quality, innovative haircare. Our portfolio brings together brands that stylists rely on for their performance, creativity, and attention to detail. Every product is crafted with thoughtfully designed packaging and gentle, effective formulas, giving professionals the tools they need to deliver exceptional results and inspire their clients.

Learn More

Real Results. Real People. Real Hair.
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Grow, Learn, Connect

Inspiring Events, Expert Workshops, and Hands-On Education Designed to Elevate Your Craft

Explore Our Upcoming Events

What Our Customers Are Saying

“I love the support and passion of the Conceptual Brands team. They’re friendly, knowledgeable, and truly care about delivering great products. The Milkshake range smells amazing and gives the best results for beautiful, healthy hair.”

Ange - Textured hair

“The gloss colour range is our absolute favourite — it leaves hair shiny, healthy, and vibrant. We also adore the creative colours for their rich tones and long-lasting results. Conceptual Brands delivers salon-level impact every time.”

Amanda - Belles Boutique

“Milkshake is fun, vibrant, and incredibly reliable! We love how the Smoothies colour our hair extensions evenly and consistently. The entire range keeps our team excited, creative, inspired, and our clients looking their absolute best!”

Amy - Gold Hair Collection

“As a salon owner, I appreciate a brand that delivers a full creative colour range, great styling options, and effective homecare. Milkshake offers everything we need with quality, affordability, and professional results.”

Carissa - Untamed

Follow Us on @Conceptualbrands