milk_shake® is a salon-exclusive haircare brand that blends the power of nature with professional performance. Infused with milk proteins, fruit extracts, and natural ingredients, the range is designed to nourish, protect, and enhance the beauty of every hair type. With a commitment to sustainability, milk_shake® offers sulphate- and paraben-free formulas, delivering stunning results while caring for the environment. Loved by stylists worldwide, it brings joy, creativity, and visible transformation to every salon service.

For salons, milk_shake haircare enhances in-salon services with luxurious treatments and provides strong retail opportunities through beautifully packaged, high-performing products that encourage client loyalty and repeat purchases—creating a seamless, profitable connection from the backbar to the client’s home care routine.

The milk_shake® professional colour portfolio offers a complete and versatile range of high-performance colour solutions—including permanent, demi, semi-permanent, direct colour, and lightening systems—all enriched with nourishing ingredients like milk proteins, fruit extracts, and Integrity 41®. Designed to deliver vibrant, long-lasting colour with exceptional shine and condition, it supports every salon service from natural tones to bold creative looks. With innovative formulas, gentle technology, and reliable grey coverage, milk_shake® colour empowers salons to offer customised, high-quality results while protecting hair health—making it the ideal choice for modern, client-focused colour services.