Our Story

Supporting Salons, Every Step of the Way.

Founded by mother-and-daughter duo Penny and Hannah Bebb, Conceptual Brands is a proudly Australian, family-owned business. With extensive experience in the professional hair industry, they’ve built a team dedicated to bringing salons high-quality, innovative haircare. Each brand in our portfolio embodies style, performance, and excellence, with thoughtfully designed products that professionals trust.

Creative Solutions for Every Salon

Conceptual Brands represents a collection of global haircare names, including milk_shake professional, Depot Male Tools & Co, and our newest addition, Kin Cosmetics. Each brand is trusted by our Salons for their performance, creativity, and reliability – giving them the tools they need to bring their ideas to life in the salon.

Explore Our Trusted Brands

Why Conceptual Brands?

  • Family Owned & Led

    Salons tend to have specific, often evolving needs. Being a family-run business we are known for being more nimble and responsive than large corporate companies.

    We can create custom solutions, flexible terms, or co-create marketing strategies in a way that large-scale, one-size-fits-all models can’t accommodate.

  • Brands we truly love

    Chosen by professionals worldwide, our brands deliver outstanding product performance for professionals and client satisfaction for our partners.

    Each brand in our portfolio must be one we'd proudly use and find aesthetically appealing. If it doesn't meet our high standards, we can't expect our customers to embrace it. This rigorous selection ensures top quality and reflects our commitment to excellence.

  • Individual & Business support

    Whatever your size, location or business spend, we have education on offer for you. All CB customers gain access to an extensive range of online and offline education, in-salon support and on trend guest artist events.

    Annual conference and business seminars aim to engage, educate and re-energize.

Family Owned & Led

Salons tend to have specific, often evolving needs. Being a family-run business we are known for being more nimble and responsive than large corporate companies.

We can create custom solutions, flexible terms, or co-create marketing strategies in a way that large-scale, one-size-fits-all models can’t accommodate.

Brands we truly love

Chosen by professionals worldwide, our brands deliver outstanding product performance for professionals and client satisfaction for our partners.

Each brand in our portfolio must be one we'd proudly use and find aesthetically appealing. If it doesn't meet our high standards, we can't expect our customers to embrace it. This rigorous selection ensures top quality and reflects our commitment to excellence.

Individual & Business support

Whatever your size, location or business spend, we have education on offer for you. All CB customers gain access to an extensive range of online and offline education, in-salon support and on trend guest artist events.

Annual conference and business seminars aim to engage, educate and re-energize.